Brand Strategy

Clues in this puzzle

Across

• The overarching chronicle that connects disparate products (9)
• The cold digital oil that fuels creative intuition (4)
• A narrative thread that turns a commodity into a legend (5)
• An anchor in history that modern upstarts cannot buy (8)
• A brilliant flash in the pan that leaves no coals (3)
• The relentless repetition that breeds consumer familiarity (11)
• The subjective reality that overrides objective facts (10)
• A sacred image in the chapel of commerce (4)
• Ensuring the internal engine matches the external paint job (9)
• The central product that carries the entire portfolio on its back (4)

Down

• The primary sound that summons a product (4)
• The quality of matching the current cultural temperature (9)
• A cold inventory of assets and visual inconsistencies (5)
• The distinct personality of a silent text (5)
• The demographic bullseye that dictates every creative choice (6)
• The unique wedge that splits a monopoly (10)
• An earthquake in the market that leaves legacy giants stranded (10)
• A slice of the demographic pie cut for closer inspection (7)
• The ease with which a name springs to mind at the moment of choice (8)
• A cold yardstick used to measure the warmth of a campaign (6)
• The manual dedication that justifies a premium price tag (5)
• A persuasive song sung to secure a budget (5)

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